Leveraging Social Media for your Irrigation Business in 2020

Leveraging Social Media for Sprinkler Repair Businesses

Today, you need to be present online if you want to succeed. Social media can contribute to the growth of your sprinkler repair business.

  • Get in touch with your customers
  • Follow market trends
  • Get a better idea of your customers’ problems and needs

The Benefits of Social Media

Social media platforms are designed for exchange. Brands are among the many subjects of discussion. Open any social media page and you’ll find opinions, feedback, and/or shared information about products and services.


Communication platforms are a very interesting field and can be greatly used by businesses. They can allow an owner to optimize the image of a company with current and potential customers. 

The advantages are considerable:

  • Increased company visibility
  • Potential and current customer interaction
  • Customer retention
  • Find new contributors and associates

How to Use Social Media For Business?

Here are some tips to get you started with social media marketing:

1) Stay consistent

Continue posting when business slows down and keep interacting during busy periods. Social media platforms are for daily use, and by being active every day, you stay in people’s minds. They are going to think of you as soon as they will need sprinkler repair.

2) Target the right audience

If you want the response you are waiting for, know who to reach. Nowadays, everybody uses social media. Each person has different interests, lifestyles, and needs. Target the right location and age range. This will increase the chances of finding potential customers. This is especially true for irrigation systems. You want to target families with gardens, businesses with yards or farmers with acres of land. Going after a specific location ensures a fast local result.

3) Start the conversation

Do not wait for people to contact you. Expect their needs, offer solutions for the problems you spot. The more people you reach, the bigger are the chances that one of them is going to need your services. If they don’t, they can recommend you to their contacts.

Develop a Strategy

Depending on your targeted audience, one platform may work better to meet your objectives. For example, if you look for a B2B exchange with a 40-year-old, go for networks like LinkedIn. Choose Facebook for more personal relationships or interest groups.

In any case, you should analyze the different social networks and pay attention to:

  • The users
  • Their habits (How do they communicate? What kind of content do they share?)
  • Your competitors (What kind of strategy are they using? Does it work out well or not?)

Start Using Social Media for Sprinkler Repair Businesses Today!

In a globalized world, presence on social networks is of paramount importance. Because everyone is there, you need to find a way to stand out from the crowd. It is important to establish a strategy and to follow it on a regular basis.


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How To Start a Sprinkler Repair business in 2020

How to start a Sprinkler Repair business in 2020

Almost all family houses are now equipped with sprinkler systems. Sports fields also need mass watering. Farmers depend on automatic irrigation to produce their goods. Irrigation is thus one of the most profitable industries today. On top of that, the start-up costs are not very high. One business can run well on $2,000 a year.

Yet, to ensure the success and sustainability of your business you have to think of many things. Good planning of financial resources, investments, agronomic development, marketing. All these are essential to make your business work.

Here’s a guide to help your Sprinkler Repair Business succeed.

Different Strategies for Different Goals

Do you want to start a business from scratch or buy one that is already developed?

The cost of taking over an existing watering business can be high. It already has customers, procedure manuals, and supplies. Starting your own business will need a much smaller upfront investment. Your business, however, may take time to generate a steady income.

Choosing the business model that best suits your objectives will need to be well thought out.

How to Build a Sprinkler Repair Business From Scratch?

Let’s say you chose to build a Sprinkler Repair business from scratch.

  1. Have a team of skilled professionals ready to go. Hire the best talents regardless of how many people you want to have.
  2. Find a good supplier. Compare prices to get the best deal, but keep in mind that you need quality over quantity.
  3. Make sure you have a supply of the most common parts needed. Those include sprinkler heads, plumbing tape, pipes, or screws. You don’t want to find yourself in a position where you can’t perform basic services. Sprinkler repair is usually needed fast to prevent the water from leaking too long.
The Importance of Online Marketing in 2020

Online marketing tools have become very popular. In 2020, it is almost unthinkable to function without using such tools.

  1. Assemble a list of prospective clients. You might need an SEO expert to help you target the right audience. This can save you a lot of time, and your business will reach success sooner.
  2. Advertise your company. Once again, you can do this through online marketing tools. When building a business in 2020, this is something you can’t miss. You should be familiar with all tools and how to use them or hire the right people to take up this part for you.
Communication is Key

Customer communication projects the image of the company. It promotes a good understanding of the messages you wish to communicate. It also improves the loyalty of your customers. There are some messages that need direct communication with the customer. There are two types of communication:

  • Synchronous: phone, physical greeting, instant messaging, etc.
  • Asynchronous: email, contact form, customer portal, paper, etc.

Start a Sprinkler Repair Business Today

You have all the tools. Now is the time to take action. Follow the steps above and you will reach success faster than expected. If you need help implementing these tasks, book your Brand Evaluation session here


Book Brand Acceleration Session Now

Top 15 Must Do’s – Irrigation Marketing

Irrigation Marketing Checklist - Top 15 Must Do’s


Do you want to start an irrigation business? Go for it! Be sure, however, to understand there's more to the process than simply registering the company and finding a name. Here are the 15 steps to success.

1/ plan ahead


The business plan is the culmination of your project. It is the explanation of the decisions you wish to take. Your file should be well structured around five main themes:

  • Project
  • Market research
  • Products and services
  • Strategy
  • Financial data

2/ set your goals


Goals will ensure that all employees contribute to the success of your business. It will also enhance the quality of your communication with the clients.


3/ hire an SEO expert


Social media platforms do not produce the results that search engines do. To make sure you appear on search engines, SEO services will get you organic rankings. Use SEO for irrigation installs, repairs, and maintenance.


4/ invest in advertisement


This strategy may be costly when starting your business, but it is one of the tools that will get you rolling. Paid advertising is an investment. Besides, it is faster than SEO. Balancing both strategies is the best long term solution.


5/ value quality over quantity


The list of ways to promote your business is endless. Focus on those that work best for you and your business. Your performance should increase with focused, directed marketing. Stay in control.


6/ use the 80/20 rule


Focus 80% of your marketing energy on the platforms that give the most return.


7/ set up your Google My Business page


Thanks to Google My Business, you will be able to promote your business for free. If you don't have it, you deprive yourself of many customers, especially local ones.


8/ cut the subcontractors out


Your subcontractor can decide to ignore your contract in favor of a better one from someone else. Sprinkler repair is considered an emergency service, you must have a reliable company with reliable workers.


9/ track your budget


One of the most difficult decisions as a business owner is choosing what equipment is most needed. Should you buy or lease it? Think about the company's immediate plans and the type of irrigation work it will manage. Make choices based on needs not wants. . 


10/ get to know your clients


Know the needs of the clients to be able to imagine the most suitable options. Remember to target the right audience.


11/ communicate wisely


The customer communication strategy must be comprehensive and coherent. Above all, it must align with your objectives.


12/ pay attention to reviews


Use positive reviews as an advertisement. Use negative reviews as a room for improvement. Responds to negative reviews. Ask if there is any way your business can improve. Most people are quick to post negative reviews, but with some conversation, these negative reviews can become positive. Be sure to also respond to positive reviews. People like being heard.  


13/ have a well-designed website


Keep it simple and clear. Include testimonials and a contact point. Make sure it’s SEO optimized.


14/ use social media


Get closer to your clients. Spread the name of your business. Look for potential opportunities in the irrigation market.


15/  build a strong team


None of the steps above can be all done by a single person. Surround yourself with trusted, hard-working people.

2020 Marketing Tips for your Sprinkler Repair Business

2020 Marketing Tips for your Sprinkler Repair Business

Customer communication is an important issue. It ensures that customers understand your message quickly and are able to understand it. Communication is an all-around business need that falls somewhere between the marketing and sales aspects. It promotes the company's own identity by enhancing the brand image.

Optimize Communication With Your Customers

Create consistent and appropriate customer communication. Differentiate between synchronous and asynchronous means of communication. Make sure that both are available within your company.

  • Vary your communication platforms
  • Innovate and adapt
  • Use the same color codes, the same logo and the same vocabulary
  • Expect a customer's reaction
  • Do first moves
  • Reach the right audience
  • Use social network management tools
  • Show empathy and understanding
  • Be positive and provide solutions to every problem possible

Make Good Use of Customer Reviews

Place a high value on the customers' experiences. Remember that without them, your sprinkler repair business wouldn't work.

  1. Register your business on Google

Most consumers instinctively use Google when they have an online search to do, which is why you should be on it. To appear in Google search results and Maps, you must first add your business on Google My Business.

  1. Dare to take the lead

Many like to comment on their new haircut or the cleanliness of their hotel room. Few, however, leave comments about an irrigation system's efficiency. It is best to ask for your most satisfied customers for reviews. The best way to ask a customer for feedback is to do it in person, especially if you've spent a lot of time with them.

  1. Respond to reviews

For positive opinions, a simple and sincere thank you will do to express your gratitude.What do you do if you receive a negative comment? Never lose your temper. See negative reviews as an opportunity to improve yourself and your business. Listen to your client's grievances, think about how to deal with them, and then respond. Do not forget to apologize, but realize there are some clients who will never be happy with any service. 

  1. Use positive feedback for marketing purposes

Website, social networks, business cards- You can post them everywhere. Good advertising adds a face to your business. Don't forget to ask permission from the authors of these reviews before using them.

You Have Everything You Need to Make Your Sprinkler Repair Business a Success

Good communication can be one of the best advertisements. Communication is the most personal touch a business can offer. It gives your business a face. Even in 2020, trust is still highly valued. People want to trust the businesses they hire. With the internet, you have the opportunity to reach more people. Get to know them and their needs, and gain a client for life!

The secret lies in knowing how to turn opportunity into an advantage. Good advertising contributes to a great image. Having a great image brings in customers. Satisfied customers bring in money and good publicity. It all boils down to gaining and retaining more customers. Seize this opportunity and use it well.

How to Leverage Social Media in Irrigation Company

This is a fact that social platform has a huge contribution when it comes to flourishing your business. In recent times, people are paying more attention to social media posts and advertisements. In fact, some unique promotions or ads are going viral and creating trends. Hence if you want to uplift your business then social media is the right solution so far. However, there are some factors that you need to consider while using the social platform to extend your irrigation company. For more queries about leverage social media in Irrigation Company, you can always talk to the skilled persons in the town.

Key Factors to Consider Prospering Your Business using Social Media

  •       Get familiar with your market: You should know the market from the root. From the targeted demographic to the client’s demands everything should be at your fingertips. However, if you want to know more regarding social media marketing rules talk to the experts now.
  •       Grow up an effective business strategy: You cannot deny the fact that without an apt business strategy you won’t be able to boost your company up. To achieve success you should have a solid plan. However, if you want you can hire a digital marketing company that comes with different plans. In fact, the experts will guide you right regarding how to move from step 1 to step 2.
  •       Focus on quality: There is no doubt that quality would speak the last word. If you focus more on quantity rather than quality, then it will be a great mistake. If you are able to offer quality services with consistency your business will automatically be elevated.

Therefore, follow these factors if you want to leverage social media in Irrigation Company. No wonder, experts are always there to help you. 

Common Irrigation Repair Tips and Tricks

Identifying issues with an irrigation system, for the most part, isn’t easy. Many people may only notice that there is something wrong until their plants and lawn start to dry up. However, by then, it is too late. You always want to observe your system when it is operational, making sure it isn’t sprinkling too little or too much water. That said, if you spot an issue, then its time to take on some DIY irrigation repair.

Dealing with Broken Equipment

Let’s face it; even the best irrigation system can be faulty. Though it is a relatively easy issue to spot since the equipment will not be working as it should. The equipment includes the sprinkler heads and the timer. Irrigation equipment can break for a myriad of reasons like physical impact, wear, and tear, or improper maintenance. Regardless the only way to fix the problem would be to replace the faulty parts.

Irrigation Repair When Water is Pooling, or There is Run-Off

Ideally, you want all the water dispensed through the system to be absorbed by the lawn. At times there may be a myriad of reasons like the type of plants you own or soil conditions,which may lead to pools of water or run-offs.

Some plants generally need more water compared to others. That said, overwatering results in plants that don’t need as much water, not absorbing it, and that leads to pooling. The issue can be fixed relatively simply by adding a timer. A timer will help you adjust how much water is dispensed.

Another way to fix the issue is to replace the nozzles or heads of the irrigation system. It isn’t exactly irrigation repair, but it does affect how water is delivered by minizine its quantity within a given time set by the timer.

Damaged Heads

Diagnosing a broken or damaged irrigation head is difficult. However, if the head isn’t dispensing water or does not pop up, then you know there is a problem with it. The good news is that it is a relatively easy irrigation repair job that requires you to dig up the head, examine it for damage. If damaged, replace it with a new one. If the head isn’t damaged, then open it, take out the filter, clean and replace. For the most part, this should fix the issues you’re having with it.

Dealing with Busted or Blocked Pipes

Irrigation repair when it comes to diagnosing issues with the pipes can get highly complex, depending on the system installed. Generally, if there is a blockage in the pipe for whatever reason, you will not see as much water being dispensed by the system. If the pipe is busted, you might see pools of water forming on parts where water is leaking.

The best way to fix the problem is to dig up the pipe and replace it. While it isn’t the type of irrigation repair we recommend homeowners undertake on their own, the alternative is hiring a professional.


Irrigation repair for the most part can be handled by most homeowners with relative ease. However, at times hiring a professional makes a lot more sense, especially when it comes to diagnosing a problem. 

Quick and Easy Sprinkler Head Replacement

Sprinkler heads can be damaged by any number of things from grass clippings and sand to dirt, snow, and even your friendly neighborhood gopher. The good news is that sprinkler head replacement is easy and so most people can pull it off over the weekend.

Buy the Right Sprinkler Head

The first step is to find the manufacturer of the head you want to replace, then locate the model number. You should be able to find the model number on the sprinkler head. Take note of the nozzle size, which too is listed on the head. If the sprinkler head is damaged to the extent where the model number isn’t easily readable, then dig up another head to get this information.

Now there are various types of sprinkler heads, so you need to buy the right ones. If your lawn has a rotor head installed, make sure to get a head that rotates in the same direction as the one you’re replacing. If the one that broke is a full or a half-circle, find one with the right nozzle size along with the spray rotation.

Most major home improvement stores should have the right parts. If you can’t find them locally, then they should be available over the internet.

Dig Out the Faulty or Broken Sprinkler

You will need to use a shovel to dig out the top layer of soil for around a foot around the sprinkler head. Make sure to go slow and be careful because if you cut too fast and too deep, it may break the waterline.

Once a foot or so has been removed, lift the sod layer straight up. Then remove the dirt around the sprinkler head so that you can put both hands around the head. Being able to grip the sprinkler head is important as it makes replacing it easier.

Take out the Old Head

Turning the sprinkler head counterclockwise will remove it. You will want to be careful not to allow any dirt to get into the connection after the head is removed. Once removed, simply take the new replacement head and screw it in place.

Put Everything Back

Put the dirt and sod back. If the sprinkler head was previously damaged by a lawnmower or a snowplow, you would want to place it a little deeper. Ideally, the head shouldn’t be more than half an inch above the ground. That will ensure the sprinkler head isn’t clogged with grass and dirt.

Place the Nozzle

The final step of your sprinkler head replacement would be to lift the cap and grab the stem with your fingers to replace the nozzle. You can also do this by using a tool that should have come with the rotor head. Put the nozzle through the thread and slowly screw it in.


Sprinkler head replacement isn’t difficult, and most homeowners can do it within an hour or so. However, if you do see signs of more serious damage, it would be a good idea to call a professional.

DIY Sprinkler Repair Anyone Can Pull Off

A well-programmed and designed lawn irrigation system will ensure that your yard gets enough water, for the most part of autopilot. However, most people feel frustrated, lost, and disappointed when their system breaks down. While some experts will have you believe that sprinkler repair requires years of experience, the fact is that you can pull off 90% of the work with the right set of tools and a good DIY guide.

Since the most common problem with sprinklers is the head not working, we’ll address how to fix that issue in this article. Make sure to have a couple of basic tools by your side.

Replace the Heads

A broken sprinkler head is pretty easy to identify. Check to see if the plastic casing is cracked or broken. If the head isn’t popping up or is often leaking, it means that the head has broken off. Fortunately, it is a simple fix.

Start by buying a replacement head that should be available at your nearest home center or can be purchased online. Always double-check that you’re purchasing the same head that you’re replacing because there are many different types out there.

Now before you start any type of sprinkler repair, be sure to turn off the water and the system entirely. Then dig a 2-ft hole where the head is located. You’ll want to dig till you reach the riser, i.e., the pipe that connects the head to the main water line.

Once you reach the head, turn it counterclockwise like opening a jar of peanut butter and pull it away from the riser. Make sure you don’t get dirt in the riser. The head can then be screwed on clockwise with a light hand. Avoid using Teflon tape or a joint compound.

Cleaning and Resetting the Heads

Sometimes dirt will build up in the sprinkler head, causing it to get clogged. When a sprinkler head is clogged, it may rise yet fail to spray or refuse to lower after watering, or the spray pattern may look weird. Fortunately, this type of sprinkler repair is easy.

Dig out the head as you did previously, then take it apart by holding the bottom assembly and turning the top of the head counterclockwise. Inside you’ll see a screen, i.e., a filter at the base. The filter is easily removed with a screwdriver. Once removed, clean it with freshwater and put everything back.


When your sprinkler starts giving trouble, the first thing you should do is find out what’s wrong. Most issues that have to do with the head can be fixed DIY style like stated above. The only tip is to ensure that you use a light touch. Do not overtighten the head, use tape or adhesive.

These parts are super sensitive, which means if you apply more pressure than it can bear, things like the head or the riser couldcrack or worse break. However, if you are not comfortable fixing things yourself or don’t have the time, then calling a professional would make sense.

Tips for Hiring the Best Sprinkler Repair Near Me?

It is a question that gets asked a lot. Many homeowners don’t even realize that their sprinkler requires maintenance until it completely breaks down. When that happens, they search online using terms like “sprinkler repair near me.” Many times, they end up with a service that’s near them but one that isn’t exactly cheap or does not provide the best service, which leaves them dissatisfied.

While Googling for a sprinkler repair company is fine, what isn’t a good idea is choosing a company simply because they are a few meters away from you. What you should be doing is trying to find the most qualified professionals who charge you a competitive rate. How do you exactly go about doing that? That’s what we’ll discuss in this article.

Ask Friends, Family, and Peers for a Recommendation

One way to find the best sprinkler repair service is to ask friends and family. If they are nearby like if they lived next door, you could ask which is the best sprinkler repair near me? However, even if they live a block away from you, their recommendation should still be good because most sprinkler repair people service a couple of blocks within their vicinity. Also, a recommendation will save you from having to run through the steps required to evaluate a service which can take time.

Check Our Customer Reviews

One way to find a good service is to read customer reviews. You can find reviews on Google Maps if you do a quick search. Also, if the businesses are registered on Yelp, there should be a couple of reviews there too. Generally, we wouldn’t be in favor of hiring a service that does not have any reviews. That said, if someone you know had a great experience, and you trust them, then only would recommend hiring that service.

Do They Offer Great Customer Service?

How long did it take for the service to answer your call? Did you have to wait several minutes? Usually, if you have to wait longer than 3 minutes, the service isn’t exactly good. When choosing a sprinkler repair near me, we always want a service that’s going to treat us well.

What’s Included in the Quote?

When you ask the company for a quote, they should provide a breakdown of everything involved? Ask if there are hidden charges which aren’t in the quote. Some businesses will only mention those hidden charges after you’ve used the service and they invoice you. So, be careful and make sure you know what’s due upfront.


Searching for a sprinkle repair near me on Google can be seen as a first step but not the only one. That said, you don’t necessarily have to find a service that’s a block away from you. Your priority should be to hire the best service, that ideally backs the work they do with some sort of warranty and at a competitive price. That’s the only way for you to know that they are offering the best value for money.